The "bra" is 100 years old, in 1907 the word “brassiere” born in US Vogue. In Paris, a French couturier named Paul Poiret has opened his fashion house. His revolutionary dress styles will persuade a generation of women to ditch the corset. 6 years later, the American socialite Mary Phelps Jacob bought a sheer evening dress and, not wishing to wear a corset, fashions her own underwear from two silk handkerchiefs and some ribbon. She is granted the first US patent for the brassiere the following year.In 1923, a Russian immigrant Ida Rosenthal and her husband William found Maidenform. In years to come she will be a pioneer in the idea of different cup sizes for different women, as well as patent a bra strap fastener. And in 1935 Warner’s creates the cup sizing system. Later on 1957 Howard Hughes invented what in the future was called push-up, this bra was created for Jane Russell to wear under a tight silk blouse in The Outlaw. It is, however, denied a place in fashion history when Jane Russell later claims that she never wore it.
In 1959 a synthetic fibber named lycra is invented by scientists at DuPont. Adding this stretchy manmade fibre to the mix makes it possible for a bra to fit comfortably and close to the body without sagging, bagging or losing its shape.Five years later, a Canadian company called Canadelle invents the Wonderbra, designed to lift and separate the bust. It was used by Eva Herzigova stars in the "Hello Boys" advertising campaign.
Triumph’s Doreen bra, a supportive, and non-underwired style, goes on sale for the first time in 1967. It is the best selling bra in the world today. In 1977 Hinda Miller, Lisa Lindahl and Polly Smith sew two jockstraps together and call it the Jogbra, becoming the first sports bra.
An underwear as an outerwear was created by Jean Paul Gaultier: the conical bra for Madonna’s Blonde tour.
An Italian manufacturer, named Santoni develops a circular knitting machine that allows a bra to be knitted all in one go, instead of separate pieces needing to be cut and sewn together. This leads to today’s increasingly popular seamless, tagless bras. And This year by the hands of Hanro, Chantelle and Ballet and more, are among brands that offer bras in eco-friendly bamboo blend fabrics.
An Italian manufacturer, named Santoni develops a circular knitting machine that allows a bra to be knitted all in one go, instead of separate pieces needing to be cut and sewn together. This leads to today’s increasingly popular seamless, tagless bras. And This year by the hands of Hanro, Chantelle and Ballet and more, are among brands that offer bras in eco-friendly bamboo blend fabrics.
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