Around World Stuff: BEPPI - Collection Autumn/Winter 2007

Beppi brand born in 1992 by the hand of Paulo Maia and Nuno Maia as administrators and Jorge Maia as presidente.Belonging to Planitoi – Import Export, S.A. company placed on Zona Industrial do Roligo-Espargo, Santa Maria da Feira, Portugal
It was in the year of 1992 that mark BEPPI was born, being property of the company Planitoi S.A. The great objective of the mark was, since the beginning, to reach transversally the society, serving all the family (of the child to the young, of the adult to the aged one, the radical to the conservative), in any situation of day-by-day, a relaxed and happy attitude. Through studies market technician, she is recognized the notoriety of the Beppi in all the segments, even so with more incidence in the etária band of the 15 to the 24 years. Today the mark is present in 22 countries of some continents, with bigger relevance in Portugal, Spain and France.

The Beppi has as the one strategy of communication directionally for 2 distinct public - deliverers and final customer - promoting shares tactics that create a share of "push and pull". For the deliverers, it presents the previous collections and it supplies material of merchandising, promotion of the products in the point of sell; also giving to know the communication plan advertising executive, who will follow the peaks of sell next to the final customer. In simultaneous, the packing and supports of presentation of the product obey the criterions principles of identification with the visual codes of the mark. For the final customer, the BEPPI prepares communication shares advertising executive in mass measured, aiming at the creation of one strong notoriety for the mark, seats at quotidian moments of life and in tune with the positioning of the mark.

A PLANITOI S.A., proprietor of mark BEPPI, as modern company whom always it intended to be, it made all the efforts in the direction to occupy a position of prominence in all the areas and from there the certificates that exhibit in the areas of the quality, environment, security and social responsibility, that is ISO 9001 - NP4397 - ISO 14001 and SA8000.
The BEPPI offers a gamma of products, for babys, babys/childrens, children, men, men/junior, junior/children, junior/lady, lady and lady/children with nice boots, shoes, spot shoes, floppys, rubber shoes, security shoes, slipper shoes.

seats in vectors of joviality and welfare. Search to find the best partners, to offer to its customers the ideal relation between quality, fashion and price, focus itself for the necessities of the final customer in these 3 sectors. The Beppi develops its efforts to be leader in its segment, in the markets where it operates.
One of the rules that presided over to the constitution of the mark was that it could not have more than two syllables and from there if select the first BE of Beatriz and the second Pi de Pisco, name and nickname, respectively, of the wives of the two partners at time, adding plus a "P" as fantasy effect, becoming thus final mark BEPPI.